Indie Hacking 9 min readUpdated Jun 1, 2026
How to Launch on Product Hunt in 2026
The 2026 Product Hunt launch playbook for AI products — pre-launch, launch day, and the 7 days that decide your revenue lift.
TL;DR
PH launches still matter — for distribution, not badges. Spend 3 weeks on prep, launch Tuesday 12:01am PT, work the comment thread, and convert traffic with a specific first-day offer.
Prep (3 weeks out)
Build a hunter list of 200 people you actually know. Warm them individually. Automated "support me" DMs die on arrival.
Frequently asked questions
Does the day matter?
Tue–Thu is standard. Skip Monday (backlog) and Friday (dead traffic).
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