Indie Hacking 10 min readUpdated Jun 8, 2026
The Build-in-Public Playbook
A tactical guide to building an audience while you ship in 2026 — X, IH, PH and a live deal terminal.
TL;DR
Build-in-public is a distribution channel, not a personality trait. Ship a consistent metric-post cadence, a weekly deep-dive, and one big "failure" post per quarter. Compounding starts around month 4.
The three post types that work
Metric shots (weekly MRR chart), specific tactical wins ("changed pricing, +38% conversion"), and honest post-mortems.
Frequently asked questions
Do I need a big following?
No — 1,000 targeted followers convert better than 100,000 generic ones.
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